[valarauca1]

So they are a holographic augmented reality company?

From their site:

>Imagine being able to generate images indistinguishable from real objects and then being able to place those images seamlessly into the real world.

Sounds like you generate a hologram anywhere. And project it into the real world. Think Star Trek holodeck, but everywhere, or anywhere from what they are selling. And the holograms they're projecting would be almost indistinguishable from other objects (I highly doubt that honestly, subsurface reflection takes A LOT of processor horse power with 1 view alone n).

It will be interesting to see what they cook up.

[aidenn0]

The current most popular theory seems is that they are using the usual VR tricks, plus have the ability to track the eye so that the eye's accommodation (focus) matches the distance that the object is supposed to be from. From what I remember with my experiments with stereoscopy this should reduce VR sickness in about 10-20% of the population for which accommodation mismatching with stereopsis causes issues.

Note that this effect is why 99% of the content in feature-length 3d movies appears at an apparent distance of more than 10 feet from you; the amount that accommodation falls off rapidly with distance, so it's a much less strong effect at that distance.

[nilkn]

They're making some sort of AR goggles. Despite all the imagery on their website, I'm not convinced there's anything holographic about what they're doing. In other words, this is a truly Herculean amount of marketing fluff. Google got interested probably only because they're targeting a form factor very similar to Google Glass.