[TodPunk]

I worked for a company that had a media encoding lab approved by 5 of the major Hollywood studios, and I can assure you, this is purely studios not approving PCs and not allowing Amazon or Netflix to talk about it. Good lord do studios hate technology if they don't feel they control it completely. I invented two studio approved DRM schemes for embedded devices and you can be quite a bit simpler with DRM if you control the whole thing. If you want to cover PCs, you have to use more extensive DRM, usually 'off-the-shelf' as we call it, and you don't get more attractive content for that market. For instance, in airlines, you can get pre-DVD release movies for approved systems, but you can't for personal devices (even mobile devices).

To the people talking about torrenting it instead, that's again the entire point. It limits access to those able to torrent, but still enables studios to control a significant part of the market that can't or won't torrent. It really is all a control game.