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by notahacker
4201 days ago
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Theoretically yes, but I think with standard Facebook ad units and regular consumer brands sold in stores they'd be pretty unhappy with the results... (since probability of giving stores your contact details post purchase and susceptibility to marketing messages pre-purchase are probably positively correlated and Facebook is permanently running concurrent trials of different kinds and being very selective about what they share, any positive effect they did manage to identify should be viewed as an almost certain overstatement of the ads' actual effectiveness anyway) |
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