[dshaw7]

Commoditization is one aspect and that may be the case in some situations.

Having helped many organizations understand how to build JavaScript applications across a bunch of different platforms, from my experience what they are trying to do is improve their ability to iterate and remain responsive to user needs across all the devices users want to interact with.

As a user, I expect and prioritize applications and experiences that are available to me wherever I choose to use the service. Web stack tech is facilitating this.