[amarcus]

Suggestion: Get rid of the Hacker News reference in your header.

I think that most people who don't know about HN will run away when they see "Hacker" in the title. You are limiting your audience. If you must, it might be best to use Reddit instead. Or maybe rotate between the names of different websites that are similar.

Honestly, I would recommend focusing more on "Community" rather than the "We are the X for Y"

[postatic]

Suggestion noted, but please understand that we've done (and still are doing) our fair bit of experiments on what works for whom.

For example, when we want to tell HN users of Postatic, the most effective way we found was to tell them that they can create their own HN site.

I guess for Reddit users, it would be better to target it as "create your own Reddit".

"Community" is good, but there are a plenty of sites that use that word and we also need to stand our.

So right now, we're displaying what's been working the best according to the data - surely it'll evolve.

[Jeremy1026]

Maybe check for the referrer, then if it matches a list of known communities, HackerNews, Reddit, Facebook, etc. have it automatically change to "Create Your Own <REFERRER>", otherwise just use community?