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by s4sharpie
4203 days ago
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This is such a brilliant example of how attention to detail and treating every customer as your most valuable customer is crucial. Such a simple situation to show:
1. you never know which customer is the one that will tweet/publish their experience (good or bad). Offering to pay the $12 immediately would have solved this and caused no negative PR
2. you have to make sure your entire business and it's assets are up to date, all the time. It might be a rookie mistake to have a website that the proprietor can't update ... but I feel they plain forgot to make the change. If your website isn't integral to the way you run your business and considered in every decision you make, close down your website. |
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