[matm]

(I'm a founder at Heap.)

We get this question so frequently that we've created a page dedicated to answering it: https://heapanalytics.com/docs/other-tools. It describes how Heap compares to Google Analytics, Flurry, Mixpanel, and KISSMetrics.

At the core, Heap's main differentiator is that it automatically capture everything, such as clicks, taps, form submissions, and pageviews. This lets you analyze data retroactively, without writing any code. Every other analytics tool requires you to define events of interest upfront.

Feel free to ping me directly at [e-mail] if you have more questions! Happy to go into more depth.

[MalcolmDiggs]

Let me say that this kind of personal-attention is not unlike the experience you'll have using the product. And THAT is the main difference. Heap really makes you feel like you're the most important user in the world.

I use it in conjunction with GA for most projects. GA mostly for the track-record (in case a potential buyer or investor asks for GA access during their due-diligence process). But Heap is where I go when I really need to understand what my users are doing. It's really nice to be able to look at one user at a time and see "okay this guy clicked this exact button, and then went over here and clicked this one 10 seconds later". That kind of deep analytics comes out of the box, which is nice.