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by pluma 4205 days ago
There's an online shoe/fashion retailer in Germany (Zalando, because faux Italian is the new dot-com) that's apparently following Amazon's "every sale is a loss but we're making up for it in volume" model. They're ridiculously successful (in terms of sales and market share) and often held up as an example for successful tech companies.

I'm not entirely sure what their long term plan is, but I'm hoping this is just an attempt to establish a monopoly that can then be exploited to turn the operation into a profit.

1 comments

Zalando is already giving profits since Q2 2014.
Interesting. Is this in any way correlated to the change in legislature regarding free returns? Many armchair economists were speculating that that would be one of the biggest financial pain points.