[acomjean]

I think apple does look out for its customers well. If they piss us off too much (and they ride that edge) we won't come back. We pay them.

Now who is paying facebook. While you might think the service is worth having ads targeted to you, its important to realize thats how the service is being paid for. Apple protects your name from book sellers, eMagazines and music companies.

That being said Apple is trying to sell us music and mobile ads though, which makes you say hmmm.

[stephenr]

I get the feeling they run iAd simply as a way to give app developers an alternative to the privacy nightmare of googles offering.