Well, they are just trying to disrupt the big data space with enterprise level deep learning allowing better branding position and lessening inertia to allow quicker pivots. It makes sense to do this because we are at a inflection point where an autonomous thought leader can appropriate the mind share of the by market by leaning in to this space and bringing to bear value added innovation. Also, hacking.
My firm offers an entire framework built around this service, except it is an enterprise version for 12000% more where the server is placed back into your company's data center.
(passes out due to buzzword-itis)