[vbl]

Holy hell is that off-putting. I had a few coupons for Lyft but I'll pass.

I should mention, though, that you can have the healthy culture of driver respect at a place like Lyft with the professionalism of Uber. Sounds like the sweet spot to me.

[pbreit]

A little bit of friendly whimsy has actually proven to be a fantastic business attribute. Think Ikea, Southwest, Target, In n Out. But by all means, go with boring and inhumane.