| What I'd be interested in knowing is if your entire product is basically just a "feature" from other SaaS products? Eg. Does Freshbooks have the exact same feature running within it's accounting SaaS product? Recommendations: - Place a link on top that says "Demo" so that I can actually see a video/demo of the product - Have some type of JS tool that converts prices from US to Euro (instead of saying "this applies to people outside the Eurozone") ________________________________________________ As far as marketing goes, you should try researching some organic techniques. No amount of advice given here will prove successful for your marketing, but if you setup a multi-channel strategy of: - Social media engagement - Blogging about insights of freelance market/SaaS market - Growth through referrals (either having such an awesome product that your current customers become your marketers or giving incentive to people through referral links) - [Insert offline marketing strategy/ies here] Researching and focusing on 2-3 channels should give you a rough idea of how to approach your marketing. Good luck. |
> Eg. Does Freshbooks have the exact same feature running within it's accounting SaaS product?
Our product does not really fit into the accounting area. If you like, it is more of a CRM-type product. The closest competitors would be specialized agency tools like Revolver or HR tools. And to some degree it is also possible to keep track of your freelancer relationships via oDesk/elance.
So, no, I don't really think our product is just a feature. Although I have to admit that the feature set is not really that large at the moment, basically because we wanted to keep it deliberately simple and not stuffing in tons of functions.
> Place a link on top that says "Demo" so that I can actually see a video/demo of the product
Good idea! We are working on some kind of explainer video.
> Have some type of JS tool that converts prices from US to Euro (instead of saying "this applies to people outside the Eurozone")
Did not think about that, thanks for the tip (-;
> Researching and focusing on 2-3 channels should give you a rough idea of how to approach your marketing.
Thanks for your tips regarding marketing strategies. I guess we'll look a bit further into content marketing/blogging.