In fairness to the UDP, they do also appear to have a poster design involving nice, happy, multi-racial Swiss people holding hands, but I bet the ones involving saying NON to scary dark foreign things (and there are a lot of designs that fit this pattern which don't involve sheep metaphors) appear on more billboards.
When even the Daily Mail - the most-widely read source of anti-immigrant rhetoric in the UK - observes that your campaigns look like they might be jumping on popular racist sentiment, they probably are
http://www.dailymail.co.uk/news/article-480493/Proposed-Swis...
