[chestnut-tree]

Thanks for responding.

I can see the value of interrogating your personal analytics. I guess how valuable that is depends on how much activity and content you have invested in these online services. And of course, some companies, as you say, would love for their online services to be your principal digital identity. (Which raises another question: do people want a single digital identity? Or do they prefer multiple, unconnected identities? Or even a single identity that isn't joined up with everthing they do online?)

"My question is how we enfranchise those individuals with the choice..."

A good question and I agree. For me, it's also about giving users the information to understand the implications of making that choice. This is particularly important (in my view) when your personal data is involved. That's one reason why I'm critical of Google. Privacy is important to me and they omit basic and (in my view) essential information about privacy in their privacy policy. This makes the privacy implications of using their services unclear. (And, yes, I realise this all comes down to levels of trust, the interpretation of privacy, the value of the service provided, and how much importance someone ascribes to privacy in the first place.)