[stefanocutello]

Pay attention that some sales people will be good at selling themselves to you but not your product to the customers. ABC: there's no way to know if he/she's a good sale person if not seeing it in action.

To know which kind of sale person is best for you - you have to try to do it yourself first: know your customers, know their problems and which are the values they see in your product (I assume you have done this before building the product).

Then start searching key people in the industry you're targeting and ask for help - get into that network and you'll find your person.

Avoid sales consultant. Avoid external sales company. It's too early for you. You need someone internal that will do more than just selling your product. You need someone that will listen to any comments, feedbacks, needs, feelings of your potential customers and will identify opportunities, product changes, propositions and values.

To get him/her on board pay attention to do not give out shares on day one. Setup an option pool with vesting and link i.e. salary with company performance (not personal one). I can give you some further tips on that if needed. I did that myself with a new biz dev guy.

All the best!

[willnw]

Thank you for the advise, I believe that you are right. I will try it myself first.