[xivzgrev]

You won't like this, but sell it first. Your first few customers are buying a vision and if you can't sell your vision, no one can.

Then once you can show some kind of product market fit (eg your customers love it, and would be really disappointed if you pulled plug), and you're ready to begin scaling, THEN hire first sales person.

You'll have an idea of who likes your product and why, and that can give sales person a lot of confidence and focus.

[curiously]

this....i spent a lot of time with a potential co founder but it basically boiled down to me selling. he was a fantastic guy but it was just not possible for him to sell. the product and the customer base has not been established.