| First things first, what are you trying to sell? Here you say that you are doing things for IoT, however there is literally no evidence of that in either the landing page or the homepage. Your landing page give you a choice to look at "interaction" but it lags the living shit on my retina macbook. Still I have no clue as what you guys do. There was a temperature sensor on there somewhere. Thats a start. So I try and press back, but can't because its disabled (ARGH!) I then go to the website proper, and its lots of whitespace with a list of websites, with no explanation of what you guys did. I finally noticed the menu system on the top right, clicked on it, and way presented with lots of mock static that once again lagged my browser. The key take away here is that you need to show it to you mum/dad/sister/disinterested relative/partner. If they struggle, or ask, 'what does it do?' or 'whats it for?' start again completely from scratch. If you are IoT people, why do you not have any examples of you work? I want to see hardware! (its not IoT unless there is hardware.) I want to see the problem you are solving. After all you might have thought about something in a new way that makes me want to do business with you. I know its not fashionable, and in somecases orthogonal to what some angel investors are after, but be specific, down to the point, show your wares. |
read this: http://www.amazon.co.uk/Ogilvy-Advertising-David/dp/18537561...
then find what you are trying to sell, and sell it in plain terms. You are offering webdesign to businesses? they are coming to you because they don't understand web technologies. If your unable to communicate the essence of what you provide to the normal man, you are sunk at the landing page.