[cpks]

And it cost $15 million.

The annual cost of product failures in the US is $100 billion.

Big whoop. PlayPump is 0.1% of that. Your share of the PlayPump (assuming equal cost to everyone in the US)? A nickel. You don't just fund a PlayPump. You fund a thousand PlayPumps. Nine hundred fail, and one hundred have impact.

Someone tried to do good. Perhaps they didn't succeed. What happened as a result? They got ridiculed. That's the failure of PlayPump. Not the folks who did it, but the folks in 2010 mocking them. It brings about a culture which doesn't take risks, and that's a culture which cannot bring about change in the world.