[DigitalSea]

I am late to the Lyft party, but after recently leaving Uber because I did not agree with their questionable business ethics and attitude toward their customers, I must say I find the whole Lyft experience somewhat refreshing.

Funnily enough, my first Lyft driver I had a week or so ago was telling me he leaves home a couple of hours earlier, does a couple of trips close by to his work and then on the way home from work he turns the app on and most of the time he is fortunate to get a ride that is going the same direction, so it pays his way home.

Not an entirely new premise, car-pooling has always been a thing, but for my driver (his name was Brett) this is going to be an awesome feature and I imagined many other Lyft drivers. I like the feature of the app that allows you to tip drivers a little something extra when a driver has gone beyond what you are paying them for. In my first experience, Brett offered me and my pregnant wife a muesli bar, bottled water and even held an umbrella for us while we got in and out of the car.

Seriously good job Lyft, you have a superior app/service and great drivers, you just need to get the numbers up and get some more brand awareness.