It depends who's perspective you're looking at. The article could have been titled "Yahoo's new CIO accused of accepting kickbacks at former employer".
This story is about Netflix suing a former employee who _happens_ to be working at Yahoo currently.
Is the relevance to the readership that matters and Yahoo is still better known than Netflix in the general populace.
This story is about Netflix suing a former employee who _happens_ to be working at Yahoo currently.