[eli]

You're right, it's a sweeping generalization that I probably shouldn't have made. And obviously this is just my opinion.... But I still think it's true.

Sure, plenty of people are making money, but the biggest piece of the B2B media industry is print magazines. And print magazines stink bad enough to wipe out any modest gains in online ad sales for the many companies unlucky enough to be stuck with legacy print pubs. B2B ad pages are down 30% just in the first half of 2009. And that's after a crappy 2008.

I'd love to be proven wrong though :)