[y0ghur7_xxx]

> made me realize how important notifications were going to be: it's the next interface for users

Hi Simon. Why do you think that pn will be so important? I have Cyanogenmod without google apps, and I don't miss pn one bit. I understand that I am not the typical user, but what do you see in pn that I don't?

[SimonDawlat]

First off, for studying apps behaviors over the past months we've observed some pretty interesting content strategies: marketers and content producers are hard at work on making notifications are more polished experience. Then, platforms are pushing notifications forward, they know it creates addictions for both developers and users so they're likely to invest more there in the future. It's becoming the interface for users. For developers, it's growth + engagement. Eventually, notifications formats themselves are evolving: richer, with images, with more characters, with more elaborate call to actions, etc. I'll think we'll see some interesting innovations in this space in the next 18/24 months.

I'm still totally with you on Cyanogenmod with no pn. As someone wrote earlier today on the Internet: 'I miss the good old days of being AFK'.

[dwild]

How is push notification different from an SMS or a call?

I don't have all of them on vibration, they don't all have the same importance to me but mostly it's just another way of communication. When I receive an email, I wan't to know it, when someone contact me on Skype or Facebook, I wan't to know it too.

If I don't wan't to be disturb, I just press volume down and the vibration is off.