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by pzxc 4223 days ago
You're familiar with the term "premature optimization", right?

Don't bother forming a corporation, renting office space, or even making business cards when you don't have any customers or revenue.

It's perfectly acceptable, and the recommended approach, to simply operate as a Sole Proprietorship (no legal entity for the business, just self-employed income for you) until you have a REASON to form a corporation -- things like, to mitigate liability, to hire employees, to take on investors, etc.

As a sole proprietorship, you can still do business under a company name - this is called DBA, "doing business as". So if you go to get a business bank account, for example, you can open the account under the name "Firstname Lastname DBA MyCoolInternetCompany". You can also get an EIN or TPIN (employer ID number, taxpayer ID number) from the IRS without an official business entity.

Later on, once you have customers and revenue, you can then form an LLC for a few hundred bucks depending on which state you are in. You can do this first, of course, before actually starting your business and getting revenue/customers, and many people do -- but it's a common mistake for new entrepreneurs to focus on the fun/exciting stuff like making business cards etc instead of the boring but critical stuff like, you know, actually making money.

1 comments

Thanks for the advice! When I file for DBA, lets say "cool internet company", is it best to get the business bank account, EIN, etc? Or can I just skip this step?
The reason you get a DBA is so your bank will cash checks payable to "Cool Internet Company" and put the money in your bank account - without brain damage to you.

Apply for an EIN. Otherwise you will be spraying your personal social security number all over the place.

Your income and expenses go on Schedule C of your tax return. You pay income tax on your profit and you also pay self-employment tax. If you do well, expect your tax bill to hover around 50%.

Disclaimer - IAAL but all of that stuff I just told you is off the top of my head and probably wrong. Call up your local bar association. They probably have a referral program with cheap initial consultations.

Get a good accountant. If you are in San Jose on Dec 11 2014 attend the CalCPA Startup Conference and schmooze. http://calcpa.hs-sites.com/startup14-hacker

The chief reasons to get a business bank account are a) if you're going to invoice larger companies it will make getting payments rather easier (you appear to not be doing this) and b) it makes it marginally easier to segregate business and personal finances, which will simplify your tax compliance.

I didn't have a separate business bank account for, hmm, ~7 years. It is skippable.

I think I may go the business bank account route though, it seems to complicate things less...and hey maybe my service will be a success : )

Thanks again for the advice