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First I would like to show the fallacy of your reasoning: we're discussing the unreasonableness of the current price of APCs for open access publications, and you are justifying its reasonableness by giving the current prices. Now I think you are thinking about this the wrong way. Nobody is denying that publication has a cost. But take all the money that universities around the world spend in subscriptions, add all the money that is paid in APCs. With that kind of money you could laaaaargely support many publishing platforms and professional librarians and technicians to manage, improve and maintains articles metadata and the platforms. The remaining amount of money (which would be most of it in my opinion) could be used to actually fund research and higher education. But let's be even wilder! Consider that, rather than being owned by a publisher who's main job is making money, each journal is owned by its editorial board (i.e., the scientific committee composed by the researchers who actually do the peer reviewing work for this journal as part of their researcher work (they're not paid for this task in addition to their salaries)). Now with relatively cheap¹ technical platforms (such as arXiv, HAL, revues.org, easychair, sciencesconf, SciELO, …), we would have everything we have now² for almost free. And publishers could act as contractor (and would be in competition against each other for quality and price) when we want professional editing and paper prints of some journal volumes. If in addition to that the papers use free content copyleft licenses such as CC-BY-SA, then when any university choose to spend a little money to get a professional edition of some papers everyone benefits. ¹ These platforms are not that cheap in fact, but they cost nothing compared to the current cumulated spending in subscriptions etc. ² Many publications todays are actually not professionally edited, publishers actually take the camera-ready version of the authors and just put the PDF online. So their job mainly consist in hosting PDFs, yet they get a freaking awful lot of money for that. |
I point to PLoS as essentially the model you're asking for. It's a non-profit publisher started by open-access advocates working as researchers. There are no investors making a profit and they're mission is to spread open-access as a model, and they end up charging $2200+ per article for most of their journals. If that's the number they came up with, then I'm led to believe that that's what it costs to publish a journal, at least in the biosciences. As I said, there are small journals that operate for free, but if you look at large-scale open-access operations, started by idealists, I don't think you're going to find any that sustainably gets by with article charges less than around $1500.
For comparison, when I looked at Elsevier's finances, it seemed that they're charging roughly $5000 per article and half of that goes to their operations and half is profit. So their costs are roughly the same as PLoS, but they charge twice as much in order to make a substantial profit.
As for why I felt the need to correct you, I think it's because I think in general people ignore the real monetary costs associated with open-access publishing. I believe that author-pays open-access is the way of the future, but getting there will mean that researchers will have to find ways to pay these fees when they haven't had to pay before. In principle, this just involves redirecting money from subscriptions to pay author charges and there'd even be money left over, but actually performing that switch across thousands of institutions is not simple. Too often I run into the attitude that for-profit publishing is charging money for a trivial job, and so people wonder why it hasn't been replaced. However, the truth is that they're performing an important and real task with real costs, while also over-charging for it, and that's not going to be replaced overnight.