[durga]

Yelp is an example of a system where it'd have been easy to be cynical about their system scaling up. It's nowhere near being a perfect system, but I use it frequently and I'm able to repeatedly find great restaurants there. It does work reasonably well at scale for me.

And the whole site is based on people actually spending tens of minutes crafting reviews. Who'd have thought it'd work out as well as it does?