[tripzilch]

I agree that the article, much like the similar OKCupid ones, is pretty interesting.

(though it's not very well-written, some analysis a bit iffy, and the guesswork towards the peaks and dips in the graph rather low-effort)

Creepy/evil maybe no, because the data is clearly anonymised. However the cringe is all over this article. OKCupid's stuff could easily be just as cringey, but they know it's important to steer clear from that. Also they're a dating site, if they wrote an article about data-mining one-night stands, that would make sense. Not so much for a taxi company, especially not in light of Uber's general attitude.

The final sentence of the article definitely crossed from "cringe" into "creepy" for me, though. In particular from someone called "Uber".

The PDF in which this article was referenced did so to illustrate the availability of this data for frivolous purposes, and is right to call it "questionable" when considered in light of Hourdajian's statements about privacy and Uber's data-policies.