[meowface]

People need to at least understand what's being done and they need to give consent before it happens. Otherwise, you're literally toying with people's lives. And in this case it's not in some insignificant way: you're manipulating their romantic and sexual endeavors.

It's actually far, far more invasive than what Uber did as they described it in the blog post.

[001sky]

Have you read the terms and conditions of your latest bank account? The level of forced-consent to thrid party disclosure may alarm you.

[meowface]

That's a completely different category of life violation though. Imagine instead that your bank was lying to you about your account balance, modifying it to be plus or minus 3% of the actual balance. Without your consent or knowledge. All to conduct a "psychology/market experiment".

Then it would be equivalent.

[001sky]

Nothing in this post involved distortion of customer data. They just linked up transcation time/date and geo-location data. Then did some simple math. It's not out of the question that your payment processor could replicate this analysis...Once your credit card processor cuts a deal to geo-tag your purchase history. Of course almost all fixed POS hardware is geomapped, and the mobile stuff is trackavle, so that's not much of a stretch.