[physcab]

There's a difference between this type of post and a post by OkCupid. OkCupid is a dating platform and their blog posts are net-positives for their users. What should I say in my first opening message? What do I wear in a picture to attract a mate?

By contrast, it's simply not professional and reeks of juvenile behavior for Uber to be writing a post like this. Just because you have data and have these thoughts, doesn't mean you have to do the analysis and show the world. It doesn't help their users, it's not even that interesting, and it's not relevant to their value proposition as a business.

[wangarific]

Feels to me like someone saw the success of OKCupid and their content marketing strategy and tried to shoehorn in something similar with whatever data they had with less than stellar results.

[grayclhn]

What you've described is "poor judgment."

[tripzilch]

Yes. And when considered in light of Hourdajian's statements about privacy and Uber's data-policies, it is rightly termed as "questionable" in the PDF that references this article.