| Keeping in mind that this content is being broadcast over public spectrum, you're right: the content is the most valuable product. As a consumer, I want to access that content in an efficient, functional manner. My tax dollars are paying for it. So, I bought an antenna. It couldn't pick up any stations in my apartment, and this is a very common problem in NYC. Even if it picked up stations, I'd have to buy a separate device to record shows so that I can watch them on my schedule. With Aereo, I was renting an antenna. The company built capital-intensive, power-sucking data warehouses in every city in which it operated and filled them with antennae for every customer. Aereo provided me with a cloud-based antenna, no different than buying one from Best Buy or Amazon. Only: (a) the signal was clear and reliable, not fuzzy. My friend has a long coaxial cable connected to his television and he tapes a 12" x 12" antenna to his window. Kind of ridiculous. (b) they included a cloud-based DVR that allowed me to watch what I want, when I want. They improved the relationship that I had with broadcast content. Aereo was very clear about the fact that they built a solution that adhered to the law because everyone had an individual antenna. This solution was very expensive, but it worked and though it was described as a Rube Goldberg machine, it made sense. And here's the ultimate rub for content companies: now I don't watch your content at all. I don't see your ads. I have someone else's cable password, and I watch things sporadically, but I don't discover new shows like you want me to. |