[SyneRyder]

I don't think it's enough for taxis to just build a comparable app/infrastructure at this point. Uber goes beyond now, offering perks when you take Uber to specific destinations (eg a free burger at one place, free drink at a specific bar, etc). My UberX driver last night gave me a free bottle of water and let me drink it in the cab. Taxis could do all this, but they don't seem interested in providing that level of service.

[prostoalex]

It's usually a kickback from the place that's happy to sell you food and drinks. Taxi drivers in touristy areas do it all the time, but usually with shadier places, like strip clubs and dive bars.