[jpeg_hero]

oww.. the half-stock/half-cash is the insult to injury.

nastygal, modcloth (well funded ecommerce) also having tough time.

good reminder that 1) ecommerce is hard and 2) vanity metrics on ecommerce is an order magnitude larger than most many entrepreneurs think:

"$10 million in goods sold this year" --> not at scale

"$1.5 million sold a day" --> still not at scale!

[001sky]

CEO “It’s not that hard to build a $100 million revenue e-commerce business, but how do you scale ... "

er, yep that's not good.

[jgalt212]

Nastygal is not having a tough time if you solely read Sophia Amoruso twitter's feed:

https://twitter.com/sophia_amoruso

I think there's a big problem when CEO's become more concerned about their personal brand than the company's brand. And in the case of Sophia, I posit that she has done so. Her book and her attendance at conferences seem to be her major focus these days.

[debacle]

Ideeli has also pivoted from designer to more low-cost goods.