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by sliverstorm
4221 days ago
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What informed consumer would agree to this?! Informed consumers that know they don't use that much data? Not everyone streams movies or what have you. If I cancel my Netflix subscription and switch back to physical media, as I have contemplated doing, I will be < 5GB. |
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This is part of the problem. It's very difficult for normal customers to understand how much data they're going to use. When choosing a phone data plan, my dad asked me what plan to go for. How much does google maps use? No idea..
Also, extremely difficult for the customer to dispute the particular data usage, because they don't have access to the audit data that comcast has, and they don't have the technical skill to determine that they really accessed "turnerhd-f.akamaihd.net" when visiting cnn.com anyway. Contrast this with the relative ease of checking phone numbers you don't recognize on your itemized phone bill.
Lastly, most objectionable is this idea of charging penalties for overages. In most industries, if you get more, you pay incrementally less. If I buy a hamburger, soda and fries, I get a discount on the price. If I buy 1000 widgets I get a better price than 10 of them. Comcast and the telcos turn this on its head by charging penalties for overages.
Regulators could force carriers to pro-rate based on the price you paid for your service. For example:
ISP offers 3 packages: 100 GB for $10/mo (overages charged at $0.10/gb) 300 GB for $20/mo (overages charged at $0.06/gb) 750 GB for $30/mo (overages charged at $0.04/gb) 2000 GB for $40/mo (overages charged at $0.02/gb)
EVEN better, offer automatic price brackets... Why make people worry about choosing the right plan. People don't want to make this decision.
First 10GB: $0.10/gb Next 20GB: $0.07/gb Next 50GB: $0.05/gb each GB after that: $0.02/gb
(for illustrative purposes only.. I haven't done the math to see how it compares with current comcast offers)
I don't understand why the telcos think massively penalizing people for going over is a useful pricing model.