[drawkbox]

Netflix doesn't take it up, paying broadband customers are all requesting individual content that happens to be at Netflix due to the customer benefits.

Netflix just has some files on a server and streams content. Netflix isn't broadcasting but customers are pulling that content. The consumers/customers of Netflix take up 9.5% upstream, granted improvements can probably be made in their software.

There is a disparity how online entities are seen as bad due to taking too much interest from customers where TV numbers don't include bandwidth usage over broadband or spectrum usage and having x number of viewers is seen as good.

This just means Netflix is a popular and big channel or land of content that people spend lots of time in as paying broadband customers using their bandwidth and content customers paying Netflix for access to content. So this can't really be used to justify broadband companies lobbying.

There does need to be improvements to broadcasting on the web which was explored with multicast and maybe SCTP will be more interesting soon as that could help with the TCP problems.

[baddox]

> Netflix doesn't take it up, paying broadband customers are all requesting individual content that happens to be at Netflix due to the customer benefits.

Consider that "Netflix" can refer not only to the company (the interpretation you're using), but also to the service itself.