[peloton]

Yeah, not only that but it's not easy for an org as big as Google to experiment with stuff like this when they have a huge advertising operation that's trying to sell more ads, not less. Moves like this have to be top down driven by a strong leader.

[sidoxic]

Doesn't matter money wise. Google will make its buck anyway. They confess that only part will go to the content owner. So business/strategy perspective, not much different for regular google ops. Transaction by user, rather than advertiser, is the only difference.