Does the end of your sales funnel have some sort of scarcity built into it? Or are you basically just linking out to the sales page, to an always available book/course?
Yeah, so there's a coupon offered that expires in a week. I'm applying an "Eligible for discount" tag in my marketing automation tool when I announce the discount, and retract it when the sale window ends. And my sales site checks for the presence of that tag before applying the discount. This effectively allows me to create a sale-for-one type system.
Thanks so much for this. I've been trying to figure out how to create some sort of automated discount like this for a while now without success. Your sales funnel is actually very sophisticated. Do you think infusionsoft is the best automation tool to implement something like this?