[thegeomaster]

Sans-serif typefaces were historically perceived as more modern than their serif counterparts. The simplicity and lack of letterform "decorations" (which serifs are) suggests a character of precision and rejection of legacy and "old ways". This has been the case ever since Swiss designers started using Helvetica and related typefaces set in clear, grid-based designs with modern color choices. So the modern character of sans-serifs dates far before computers and computer displays.