[nana_gb]

As someone with over 14 years of experience in the industry, as an affiliate marketer and then the maintainer of the most widely used open source tracking and analytics software for affiliates, it's surprising to me how many startups choose to not leverage the affiliate marketing community as a powerful traction and growth channel.

I don't post much, but based on what I see here, many startups would be 10x more likely to succeed if they knew how to correctly leverage the affiliate channel for traction and growth.

One of many things Teespring did right was to build features into the platform that enabled affiliates/marketers to profitably test, optimize and scale their tee shirt campaigns.

For example, the ability for marketers to easily place their Facebook conversion/retargeting pixels on the Teespring site, meant that affiliates now had the visibility needed to profitably spend their own money promoting Teespring campaigns via paid acquisition channels (mainly Facebook ads).

I'll agree partly with you and say that there's a segment of the affiliate community that you want to stay away from, and I'm sure Teespring has their share of trouble affiliates. Unfortunately, the rotten apples are usually the most visible and make the whole community look bad.

Here's what I see is needed to help solve some of these problems:

1. More transparency into the affiliate marketing channel. Startups need to feel comfortable knowing that they are not working with affiliates that use unauthorized marketing methods and messaging.

2. Affiliates need to be more comfortable knowing that they are not going to be cut out once a business sees the successful methods being used by affiliates to drive sales, leads, growth etc. Teespring's model actually does a lot to protect affiliates and the designers that use their platform because the interests of both parties are closely aligned.

3. Startups need more education about the affiliate marketing community and the best ways to leverage affiliates as a traction channel. It's unfortunate, but the comment from @dsugarman is a perfect example of what can go wrong while Teespring shows what can go right. They basically turned every single person who designs a shirt on their platform into an affiliate, and gave them all the tools and support they needed to succeed.

[afro88]

> For example, the ability for marketers to easily place their Facebook conversion/retargeting pixels on the Teespring site, meant that affiliates now had the visibility needed to profitably spend their own money promoting Teespring campaigns via paid acquisition channels (mainly Facebook ads).

Out of pure curiosity, can someone decode this into non-marketer speak for me? Not trying to be rude, I just genuinely have no clue what it means (I'm a developer who knows nothing about marketing).

[scrapcode]

Teespring allows users to place certain devices (tracking pixels, etc) on their Teespring site. This allows individuals to know which campaigns their conversions are coming from, and therefor where they should allocate most of their marketing funds.

[nana_gb]

^^^ This is correct, but I will break it down further with the assumption you are starting from zero knowledge.

Let's say you are buying ads from FB. It's common practice to test multiple ads. (Images, Headlines, Ad copy in the body, targeting (who the ads will be shown to).

The hope and idea is that one or more of these ads will work better than the rest. It's a bit like how YC invests in a lot of startups, not all succeed, the ones that do get more money, the rest run out of cash and go out of business.

To help you see which ads are working FB cookies and tracks everyone who clicks your ads. However they don't know if a click results in a sale/lead unless you send them confirmation that a sale/lead happened.

That's where the pixels come in. The term pixel can sometimes be confusing, because these days it's usually a snippet of javascript that makes a call to FB. I haven't looked at the back end implementation, but I assume the JS loads an image.

In short, this allows FB to attribute the sale/lead to a particular ad. With enough data, you can then weed out the ads that are wasting money, and focus on the ones that work. Al lot of time you can optimize further by building out variations of the winning combination.

All this is cool, but if you don't control the conversion page, and this is the case for 99.999% of affiliates you can't place your FB pixel unless the company you are working with provides a means for you to do so. Sometimes it's manually done, other times it's automate like what Teespring did.

QUICK PRIVACY WARNING: Placing a 3rd party pixel code on a conversion page has to potential to leak private information to the 3rd party. This usually happens if your customer's info is in the url variables of the page hosting the pixel. When the page loads, all the info is passed to the 3rd party pixel in the referer info.