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by stevewilhelm 4235 days ago
I can think of a couple: the bus service in the area is very poor, the students have quite a few of extra-curricular activities that are not located at their schools, their parents can afford to pay for the high cost of a prototype service, and (I am guessing here) that this project is being spearheaded by a Mercedes R&D group that is located in Sunnyvale. [1]

1 - http://www.mbrdna.com/about.php