[ndomin]

50% of snapchat users are under 18 [1]. which this video seems to clearly target (production style is fun, quirky, light hearted, even the actors are young). Yet they require a debit card and the use to be 18+. I guess they are hoping their young users stick with it for a few more years.

[1] http://www.statista.com/statistics/315398/snapchat-user-age-...

[notahacker]

In fairness, the other 50% of Snapchat users is quite a large number of people.

I'm assuming their VC-backers are hoping to see traction without waiting for the underage half of the user base to grow up, and are really hoping it doesn't become the fun, friction-free and ephemeral way for that demographic to send their friends funds from their parents' bank account.

[derwiki]

Before Facebook was open to everybody, it was "cool" when you got your college email early and could sign up for Facebook.

[giarc]

I actually thought the video was a bit too old for their primary users. The whole glitz and glam of a over produced Vegas style show probably doesn't connect well with 18 year olds. They also had a large abacus, do 18 year olds even know what an abacus is?