>What do you mean by anonymized tracking? Isn't building a profile on every user necessary for targeted advertising?
Yes. Anonymized wasn't the right word, perhaps "behind the curtains"? Google employees aren't actually making, looking at, or (not 100% sure of this last one) "splitting" and filtering the data to learn things about you. The process, beginning to end, is automated. This is in stark contrast to the NSA, where when they get a "hit" they will carefully and personally inspect you, your interests, and your activities.
Yes. Anonymized wasn't the right word, perhaps "behind the curtains"? Google employees aren't actually making, looking at, or (not 100% sure of this last one) "splitting" and filtering the data to learn things about you. The process, beginning to end, is automated. This is in stark contrast to the NSA, where when they get a "hit" they will carefully and personally inspect you, your interests, and your activities.