[matthewmacleod]

What proportion of Twitter users access it through the browser, though? I suspect a lot of users (especially heavy ones) don't use it all that much.

That means ads need to be inserted into the stream, which is much more annoying. I'd argue that there are already too many, myself…

[ColinCera]

You're right. Now that I think about it, the majority of Twitter user probably happens on phones and tablets, where there is no out-of-feed real estate for advertising, and a smaller percentage of people on desktops use a native app instead of the browser site.

So the revenue potential is probably not as much as I'd imagined.

And I fully agree that I don't want to see an increased number of sponsored tweets inserted in my feed.