[razvanr]

You're right on a lot of accounts. Let's talk, can you get in touch at hello@ please? Happy to talk about all of this.

The main difference now is that both retailers as well as affiliate networks are actively trying to push this model once they've seen they can make 5x more money from the same amount of impressions.

Also, the publisher gets to keep PART the relationship -- the one dealing with the users interaction with their product. The relationship with the retailer that sells the product is also kept intact -- consumer loses just one touchpoint (a visit to the product page) but gets same confirmation email, returns, customer support etc. The retailer has same load on servers and gets the exact same user data they would normally (shipping, email, address, billing, payment etc).