[razvanr]

Oldnavy and a few other retailers are not active yet. We've pre-built these integrations despite not having requests to sell their inventory just yet.

I'd mention more on the BD side but can't at this point for competitive reasons. The fact that we currently support sending orders through to 450 retailers does not mean we have deals in place with all of them, but that the infrastructure is built to allow this to happen -- if affiliates or publishers get an approval from retailers or the affiliate networks that govern this. Perhaps we should make this clearer on the supported stores page.

All in due time. The industry as a whole is being pushed to decide which models they will embrace -- and as always some will be slower to adapt than others. The pressure comes from lost revenue on mobile which makes retailers a LOT more flexible now compared to even 6 months ago when talking about this.

Considering multiple format screens and devices fragmenting retailers distribution channels over the next years this is set to become an even bigger chapter down the line.