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Ellen Pao. Harvard Law, Harvard MBA, time at Cravath (very, very fancy law firm) and partner at Kleiner (which I imagine most of us know) is now to be the head of Reddit? I am a firm believer that most media out there is not extracting enough value from their audience, or "under-monetizing", to use a ridiculous term. However, Reddit truly is different. I simply can't imagine someone with Ellen's professional upbringing will be the one who figures out how to retain the spirit, activity, and engagement of Reddit, while satisfying that 10x, $500mm valuation. This ain't sexist, this is anti-elitist.Cutting and pasting monetization templates from other media properties, and building projected revenue models off of traffic numbers just can't work here. It's not Buzzfeed or Business Insider. I was suspect when Erik Martin left (had the pleasure of meeting him in NYC, he lived and breathed what makes Reddit wonderful), and this really seems to solidify what I guess should've been pretty obvious. I genuinely hope Ms. Pao holds things together, and the return of Alexis helps things out. The more I've learned, it seems Alexis was already gone by the time Reddit really took off and has been writing and speaking ever since. Curious how his operational prowess shows through the new chairmanship role. Rant done. We're praying for you Reddit. |
reddit has doubled in traffic literally every year since Steve & I launched it. Granted, it was smaller in 2010 when we left, but I've been an advisor since (and gotten up to a few other things since - like helping Steve launch hipmunk and investing/advising in a 100 or so startups) but the core reddit product is for better/worse still the same as it was when we left.
I'm excited to work with Ellen, Dan, and the entire reddit team to develop reddit with the vision Steve & I had in creating it, but with the benefit of 10 years of experience & learning from it.