[eddieroger]

They now give away all their software (despite upcharging for more iCloud space). On the Macs, Apple has embraced that people want to run Windows and supported Boot Camp for generations of hardware now. The entire retail outlet is dedicated to selling the hardware and accessories for said hardware, with a single vertical column (maybe that much) left over for software. They provide an App Store on both platforms, but produce a minority of what they sell there. Apple is a hardware company.

For what it's worth, I get your point, though. My preference is to use OSX over Windows these days, but that's because I find it to be the best intersection of *nix boxes (which all of my servers run) and a pleasant UI with great apps (because I'm still a human, and sometimes I tire of the command line). But look at the way iCloud took forever to become stable - if it's even there now - or the recent decreased in perceived QA (iOS 8.0.1, Apple Maps), and you can tell Apple's focus isn't on software as much as hardware.