[presumeaway]

That's far too easy to game, though, and even works on Wikipedia. Just the other day, I searched for a particular boutique marketing firm, and found they had a Wikipedia entry, complete with 20-30 references.

All of which were basically from the same small, inexpensive PR campaign.

Wikipedia runs a serious risk of becoming a commercial echo chamber (if it hasn't already).

What're you guys doing at Newslines to prevent it from turning into a vehicle for self-promotion?

[sparkzilla]

It's only a problem on an encyclopedia because it's not relevant to its mission. As primarily a news archive we don't care as much about PR (Almost all company news is PR anyway), and if it became a problem we would flag it so it could be seen by those who are interested in it (There's value in having a PR archive too), and hidden by those who don't want to see it. The user should be in control. One man's PR is another man's news.