[dchuk]

Can anyone go into a bit more detail about how the affiliate commissions work here? From what I have read, I would feed my affiliate link through TwoTap and you would then handle the cookie and conversion and everything?

If I was using URLs gathered from a Commission Junction datafeed, is this basically a plug and play solution? Or do I need to process those URLs?

Do you have a backend stats dashboard? Or would I still rely on CJ for that data?

[sradu]

We simulate what a shopper would do. We first go through your affiliate link (which drops a cookie) and then go on the retailer website to place the order.

All the commissioning, connecting/talking to retailers, receiving the money, is directly between you and the affiliate network. We're plug and play :)

We do have a stats backend where you can see all the purchases that went through Two Tap. And you can also use CJs dashboard just like you are probably doing right now.

[dchuk]

Thanks for the reply. Are the retailers cool with all of this?

[razvanr]

Yes. It used to be more controversial 2 years ago.

They're only reticent to not getting the consumer data, breaking the relationship with shoppers or not processing the payments. And control over who sells their inventory obviously -- which is already in place through their relationships with affiliate networks.

Tick those boxes and they're cool with it and supportive. That being said we're still expanding tech support for retailers faster than BD can can keep up -- 75 new retailers monthly at this point. That's why we're pushing all our affiliates to get an approval before using Two Tap in order to keep getting affiliate revenues.

Experiments from Twitter and Facebook also do a good job at educating the market which works in our favor -- at least merchants learn what they don't want :)