[razvanr]

Completely agree! Returns and not breaking the retailer's CRM is key in the space. Retailers are happy especially because we're not breaking their relationship with consumers nor obscuring payment/shipping data. It's very difficult to find and build a model that's accepted and actively supported by all stakeholders in the ecommerce space and we're very excited by current efforts in the industry. Long story short, we've had no complaints or confusion from consumers so far on returns, customer support etc. By now most consumers are aware of in-stream or remote buying and following basic guidelines helps a lot too (clearly displaying the retailer logo, user messaging etc)

And yes, PCI DSS compliance is also crucial to storing and handling credentials. We're going through the process again this year at Two Tap, but the effort is worth it.