[zzalpha]

"You probably never noticed, and just had a really nice sandwich."

Speak for yourself. When I buy spread for my sandwiches, I buy mayonnaise, not some ill-defined "spread". I'm sure I'm not the only one.

The entire point of labeling regulations is to prevent exactly this kind of misleading branding.

To me the true irony is that when it's some massive conglomerate labeling "pink slime" as meat, folks cry foul and demand government action. But when it's a sweetheart little startup being all "green" and "sustainable" while using similarly deceptive labeling (well, save that "pink slime" is at least a meat product whereas "Just Mayo" isn't mayo by any traditional definition), suddenly it's okay because they're the "good guys".