[yebyen]

It's a picture of an egg with a plant growing inside of it. I don't really know how much clearer the iconography could actually be. It's mayo, but with some plant product instead of chicken eggs. Were you really deceived, or are you playing devil's advocate? (Edit: parent edited his post, it no longer says "deceptive marketing at its best.")

I agree that "mayo" is generally considered to be synonymous with "mayonnaise" and that mayonnaise has a precise definition in the law, but neither of these are a trademark. The law doesn't define "mayo." It defines mayonnaise.

It's not clear to me if the standards of "confusingly similar" still apply in cases outside of trademark. I know this is a standard in trademark. It's not like they're marketing a non-dairy "malk", which is obviously OK.

Maybe they should change the product name to "Nellman's" and they would be better off. I went looking for any brand of Mayonnaise that markets itself as just "Mayo" and didn't find one.

[bryanlarsen]

To me, that logo looks like a perfect logo for real mayonnaise: it contains the two main ingredients: an egg + a plant representing the oil.

[waterlesscloud]

That label is definitely misleading, and probably intentionally so.

Seriously, it features an egg, which it doesn't have.

[kstenerud]

I doubt it was intentionally so. Everything seems painfully obvious in hindsight.